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About Us About Us

SOAPALOOZA® SOAP ARTS STUDIO is located in Williamsburg and Richmond, Virginia. Soapalooza! offers soap making supplies, ingredients for cosmetics and toiletries formulation. We also offer soap making and cosmetics manufacturing classes. Whether you are a new soap crafter, a soap artisian, or a seasoned soapmaking pro, Soapalooza provides not only fabulous cold process tested fragrance oils, but also a local studio environment for you to explore your artistic horizons and learn new soapmaking techniques.

FRAGRANCES YOU CAN COUNT ON
Soapalooza sells the former Southern Soapers Fragrances. Kelly Bloom founded Southern Soapers Fragrances & Supplies in 2006. In August 2011 Kelly licensed distribution of Southern Soapers products to Denise until her death in November, 2013. Southern Soapers fragrance oils are now being sold under the Soapalooza brand name by Kelly Bloom again. You can be assured that the same quality products, customer service, and attention to detail are the same today as when Kelly owned and operated Southern Soapers Fragrances. Each fragrance oil formula is heavily tested in Cold Process soap for 6 to 12 months to ensure that scent remains stable. Each fragrance has cold processing details on acceleration and discoloration as well as usage amounts in your soap making process. This allows soapmakers the best value, and ensures that wholesale products remain fragrant and attractive to customers without periodic shelf exchange by the soapmaker. Our fragrances are also tested in lotion and cosmetic formulations, as well as soy wax to ensure compatibility. Any Scent Review comments  for Southern Soapers Fragrances still apply to Soapalooza fragrances. They are the same products.

In addition to fragrance oils, Soapalooza stocks the ingredients needed for lotion and cosmetic manufacture. Emulsifiers, surfactants, essential oils, flavor oils, butters, waxes, fixed oils, oxides and ulttramarines, FD&C dyes, exfoliants, herbs & botanicals, cosmetic clays, melt & pour soap bases, rebatch CP bases, and miscellaneous supplies and equipment.

Soapalooza also manufactures custom soap for resale accounts. Just contact us at 804 742 0416 to discuss your custom soap requirements.

A PASSION
Soapalooza Soap Arts Studio is the passion of Kelly Bloom, founder and Chief Excitement Officer. Kelly Bloom, a North Carolina & Virginia Certified Middle Grade Science teacher. Kelly owned and operated BloomWorks Natural Soap Company for 9 years before opening Southern Soapers Fragrances, with nationwide distribution of natural cold process soap and natural back bar products for boutique Spas. Kelly has founded, licensed, and sold several trademarked businesses, to include Southern Soapers Fragrances, spanning the 17 years since her MBA studies, all the while hopscotching the east coast as an Army Officer's spouse and raising five children. Kelly is actively involved in the Indie Beauty, Natural Soap & Cosmetics, Handcrafted Soap Makers Guild, and Personal Care business communities, speaking and lecturing at conventions and professional events.

Soapalooza!® is a division of BloomWorks® Holdings, LLC. Your credit card will reflect charges from BloomWorks Holdings, LLC.


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