How Do I Link My Facebook Account to My Facebook Page?

The other day I asked soapmakers to send me a link to their Facebook Page so I could “like” it.  In the process of being gobsmacked by some pretty amazing soap creations, I noticed that not all my soapmaker friends have their Facebook page listed, or linked, to their Personal Facebook account. So, here is a quick overview on how to do that!
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/First, what do I mean when I say Facebook Page “linked” to their personal Facebook account? Well, you have a main Facebook account, in my case it is simply https://www.facebook.com/kellyjbloom and I have a Business Facebook Page at http://www.facebook.com/SoapaloozaFans . They are very different, and serve very different purposes, even though they share a lot of the same information.
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/The Personal Facebook account is where I put the personal stuff, like where I live, where I work at, what I do, whether I am married, ‘in a relationship’, or ‘it’s complicated’, etc. This is the account that you choose to keep public, set to only friends seeing, collect “Friends”, post albums or upload your iPhone photos, and what you see on your “timeline”. Your personal Facebook account can be connected to Twitter or your WordPress blog and posts can move in both directions, saving you time.
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/So how does this differ from a Facebook Fan Page, Facebook Business Page, etc? Well, the Facebook Business Page is more for business and advertising purposes. They let your brand, business, or organization have a unique space separate from your personal account. Technically, Facebook does not allow businesses to have “personal” Facebook accounts.
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/FanPageLink2You can ‘boost’ posts with a flat fee, a daily rate, or a click cost. But most importantly, even if you do not chose to do any paid advertising, your FREE Facebook Business/Fan Page allows you to connect with other main Facebook accounts, and be “Liked” and “Friended” just like a person! So, pretty cool huh? So far we have a main personal presence, and a business Page presence that can be linked together. Look at the two screenshots. A personal page is actually very different looking than a Business/Fan Page. You do not see the “employment, education, relationship status, etc” on the Business/Fan Page. Both Personal and Business/Fan pages can be manually “Shared” in our Facebook Groups, Timelines, friends timelines, pages we manage, etc.
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/The trick now though is set up your personal Facebook account so that all those “Friends” you make have a way to FIND your Facebook Business/Fan Page also. Most of the Facebook Business/Fan Pages I “Liked” yesterday I had NO IDEA they existed. They don’t show up in our Newsfeed. Facebook lets personal accounts show up in the Newsfeed, but not Business or Fan Pages. Yes, I know you will see some business names in the Newsfeed, but if you look closely, they are not Facebook Pages, but personal Facebook accounts with a business name instead of a personal name.
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/Anyway, genuine Facebook Business/Fan Pages are not included in the Newsfeed, so we don’t see them unless we promote them, share them in emails, blogs, postings in our newsfeeds, etc.  So, if we make a link on our PERSONAL Facebook account page, we can increase visibility.
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/Here is how. When created your Personal Facebook account you had the option of FanPageLink3including the last few places you have worked at. Click on the About link at the top. Then click the “edit” link (see red circled locations).
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/NFanPageLink4ext, create an employment section for the current business that your Facebook Business or Fan page represents. You will start typing in the name of your Facebook Fan page in the provided field. Facebook will auto complete, finding your Fan page if you have already created it. If you have not, than you need to do that first or the link that is created will go to a dead Facebook page. Finish filling in the date of employment/affiliation and make sure it is the most recent in your job/employment/affiliations, as that is the one that will be displayed on your personal Facebook account. Save everything, and then go look on your personal Facebook account and you can now see your Business/Fan Page “linked” to your personal Facebook account. If you simply put “self employed” it will link to absolutely nothing.
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/FanPageLink5Now, as you browse through your time line and interact with other Facebook members, you can hover your mouse over the employment section of the Facebook user and “Like” their Fan or Business Page, and they vise versa!
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/My Soapalooza Fan Page says “liked”, which means that my personal Facebook account has also “liked” my Facebook Business/Fan Page.
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/FanPageLink6When you float your mouse you will be able to “Like” right there. If they don’t have a Page, it will not have a pop up.  Good Luck, I hope that helps you link your Facebook personal account to your Facebook Business or Fan Page!
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/And again, if you send me a Facebook message with your fan page I will “Like” it. I also go through the Soapalooza “Likes” and make sure I have returned likes to those that like our page too!  I am really enjoying seeing the products soap, cosmetics, and candle makers are creating.
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/Kelly Bloom is the owner and Chief Excitement Officer at Soapalooza Soap Arts Studio, located in Williamsburg, VA. She is a former Science Education teacher, and the founder of Southern Soapers. Soapalooza sells Kelly’s formerly Southern Soapers branded fragrance oils now under the Soapalooza brand. Kelly is a 20 year veteran soapmaker and soap business owner, supplying wholesale soap for private label as well as back bar products for local boutique spas.
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/Good Luck, and Safe Soapmaking from Soapalooza Soap Arts Studio, where soapmaking is an Art, an Adventure, and a Passion!
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/Kelly, Chief Excitement Officer at Soapalooza!
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/PS: We would LOVE to connect with your at our Facebook Soapalooza Fan Page We also have a Facebook Soapmaking Group called Soapalooza Soap Arts Studio, and we share lots of information there! We would love for you to join us!

Williamsburg Second Sunday on the Square

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/Today was Second Sunday on the Square in Colonial Williamsburg! Such fun… all sorts of handcraft vendors fill Duke of Gloucester Street and a square behind it. Everything from handmade soap to stained glass windows!

Why does Soapalooza have a Biz Insurance Rebate Program?

BizInsuranceWhy does Soapalooza give a $20 Gift Certificate when you Join or Renew HSMG or IBN, and also get their insurance? (Have not heard about it yet? Read all out out is at the side bar link titled Biz Insurance Rebate).

In 2006 HSMG and IBN joined together with their membership numbers and obtained the low insurance rate for those of us in the industry. Prior to that, we were limited to RLI. RLI then put a restriction that their insurance coverage limited us to only $5,000 per year in sales.

So, without the HSMG and IBN banning together to get us this low rate insurance (about $500 ) per year we’d be paying closer to $1,600 to $1,800 per year. I know, that is what I paid in 2006. For some, a homeowners policy may work, but I can not advise on that… I know for my own manufacturing purposes it did not provide the coverage when my soap sales were over $75,000 per year. It also did not cover candles or cosmetics manufacturing. The HSMG and IBN insurance does.

So, it is always important for us to keep our membership numbers high in both of these organizations, and to use the insurance they provide whenever possible. It is our force of numbers that keeps our policy premium low.

What Soapalooza offers is a $20 Gift Certificate to purchase items in the Soapalooza store when you show proof of new or renewed insurance through the HSMG or IBN. I started this program in 2008 when I owned Southern Soapers. I have restarted it with April 1, 2013 as the start date. So, anyone joining or renewing their insurance/memberships with IBN or HSMG from April 1, 2013 onward is eligible for the rebate.

Soapalooza is Presenting at Mid Atlantic Lights & Lathers

LathersLightsThis July 19 – 20, the Mid Atlantic Lights & Lather Artisans Group is having their annual gathering in Winchester, Virginia. Soapalooza will be attending, and Kelly Bloom will be presenting a short class on formulating emulsified scrubs using BTMS, Polysorbates, and other types of emulsifiers. Kelly will show you how to make something Truly Scrumptious, easy, and a great order builder that has margin appeal for your product line.
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/Additionally, Kelly will be doing a shorter question & answer session on cosmetic preservatives. Why to use them, when to use them, and which to use. One size does not fit all when it comes to preservatives.
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/If you are a soap or candle maker that can make the trip, I know you will enjoy it a lot. I attended in 2010 when I was running Southern Soapers, and it was a lot of fun. You get to meet people that have a similar passion, meet customers and buddies, and make new friends.
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/They are having an early bird special until Midnight, March 26. Hurry… you can sign up to go at the Early Bird special of $50, or later at the regular rate of $65. Additionally, they have negotiated an amazing hotel rate of $77 per night at the nearby Winchester SE Holiday Inn.
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/I hope to see you there!

2013 HSMG Convention

2013 HSMG Convention

2013 HSMG Convention


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/I’m attending! I have registered and booked my hotel reservations. Last year my child care provisions fell through and I was unable to attend both the 2012 HSMG Convention as well as the 2012 Indie Cruise. Same thing this year with the 2013 Indie Cruise. This year I am solid for getting to attend the HSMG Convention, and I have already been working to secure some sort of Girl-Friday-slash-Teen-Nanny for the 2014 Indie Cruise. I will NOT miss it again. Nick is getting old enough that he just needs someone to make sure he gets up and does not doze back asleep, that he does not put his shirt on inside out, and catches the bus on time. And is there to catch him when he gets off the bus. Between his father and a responsible adult to shepherd him for the few days I am gone, it should work out just fine. He is too old for a babysitter, but not old enough to be left alone. Building a support network as a new single mother has been one of my largest challenges post divorce. I’ve created a great circle of friends, but most are my age and have already sent their children off to college! So, not only are they out of “Nanny” mode, but their kids are gone too! Double whammy!
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/But rain or shine, this year I will be at the HSMG Convention in Raleigh, NC. The schedule indicates a jam packed three to four days of classes, speakers, parties, and networking sessions. I will be driving down early Friday morning since I am only about 3 hours away. I am so excited to visit with friends and customers… so I hope I see you there!

Soapalooza is Vending at Alabama Soap Meeting!

SoapaloozaD16aR02bP01ZL_mdmKelly Bloom is bringing Soapalooza to the Alabama Soap Meeting this year! Soapalooza will be one of the vendors at this annual soap, candle, and cosmetics manufacturers convention, where fellowship, education, and amazing keynote speakers from the industry convene. If you are in a position to attend, you should. The members are warm and inviting, with open arm Southern hospitality.
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/Key speakers this year are:
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/David Fisher, who is the About.com Soap & Candles Guide. David’s posts are always fun and informative, and you will love his collection of videos that teach you various soap and candle techniques.
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/Debbie Chialtas, from SoapyLove.com. Debbie produces a terrific ezine on clever, adorable, beautiful melt & pour soapmaking techniques, as well as creates a line of melt & pour soapmaking supplies.
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/Last, but not least, Donna Maria Johnson Coles, the CEO of the Indie Beauty Network. Donna Maria advocates, engages, and encourages women to create the life and business that they dream of.
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/Soapalooza will be taking orders in advance of the June 7/8, 2013 event, and will offer limited Free Delivery for orders. Limited meaning until there is no more room in my car (and as long as there is room for my suitcase also!).


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/I am looking forward to seeing all of you there!  So excited!  The photos above are from my visit in 2009 when I was operating Southern Soapers. I am excited to see customers, friends, and catch up on what directions our lives and businesses have taken.

Network of Enterprising Women

newToday is my monthly meeting with Network of Enterprising Women. This is the Richmond chapter, where I get to mingle with women that have Real Life (as opposed to ecommerce or virtual type) businesses. The morning is a seminar on Social Media and how to implement it as part of your brick & mortar marketing plan. My thoughts are that I don’t know if they can teach me more than Donna Maria from Indie Beauty has already taught me, ha! But I am going to find out. I really enjoy visiting with these ladies, so it is a wonderful social outlet with a terrific lunch at the Country Club. Next month, April 26th is our annual Soiree formal event, where proceeds go to benefit LINK (Legal Information Network for Cancer).

Richmond’s Go Red For Women Chapter

GoredI am REPOSTING my October 31, 2012 blog post. And I will probably repost it every quarter, it is that important. I joined the American Heart Association’s Go Red for Women Richmond chapter in September last year (2012). During my divorce my doctor discovered that I had mildly high blood pressure and we had to work diligently to reduce it. I should have been more observant, should have taken better care of myself, but sometimes “life” gets in our way. I had all the warning signs, as I’d been hospitalized for postpartum hypertension at 41 when Nick was born. I am grateful that I had access to good medical care, and that I took the opportunity my divorce presented to get all my personal care issues attended to. It required changes in my diet, exercise, and even some medication. But the numbers (blood pressure numbers) are under control and they are monitored on a bi annual basis. And I continue to eat healthy, exercise, and basically embrace a healthier way of living.
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/However, to educate myself more, and to help other women know about the dangers of high blood pressure, I joined the AHA’s Go Red for Women.  I joined the Richmond chapter of local women that are willing to put forth significant time and financial resources toward local fundraising to increase awareness women’s heart health research. This inner circle of the Go Red for Women organization is called the Circle of Red. We have fundraisers several times during the year, with the upcoming 2013 Heart Ball being held on April 27, 2013 at the Richmond Science Museum on West Broad Street, Richmond VA. The event is $250 per person. I will be there, dressed in red to support and assist with my fellow Circle of Red sisters to further the cause of getting more research for women’s heart health.Gored2
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/You can help also! You don’t need to spend the $1,000 to $5,000 sponsorship donations to join the Circle of Red. You can simply join the Go Red for Women Chapter near your local area. It is free to be a member of Go Red For Women. Most major cities have a chapter. But it lets our voices come together with other women, where we are then heard with more fervor and vigor. So, Please consider joining your local American Heart Association’s Go Red for Women to help support Women’s Heart Health. Please spend a little time on the website links I am providing on this blog post… .get your Free Go Red Pin, and share with other women!
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/Do it for you. Do it for your loved ones. Do it for the women that matter in your life. Do it for the women that have overlooked their heart health and are no longer with us.
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/October 31, 2012 Blog Post:
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/http://youtu.be/t7wmPWTnDbE
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/Soapalooza! Soap Arts Studio supports the American Heart Associations Go Red for Women non profit organization, and is a member of the Richmond, Virginia chapter of Circle of Red.
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/The Circle of Red is the inner circle of the AHA’s Go Red for Women Charitable organization that contributes their time and their financial resources to further research for womens heart health. Research on women’s heart health is greatly underfunded in the United States. We have heard the message regarding breast cancer, but with a woman’s risk of dying of heart disease being 20x greater than that of breast cancer, it is critical now to get more funding for women’s heart health research. Get a FREE Go Red for Woment Pin when you sign up here.
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/This is such a vital issue that the CDC has implemented Million Hearts to help disseminate education on preventative strategies for cardiovascular disease. The goal of the CDC Million Hearts Campaign is to reduce heart attacks and strokes by 1 million over the next 5 years. You can sign up for their newsletter here.
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/The first place for YOU, male or female, is to know your blood pressure numbers. Do you know your numbers? If not, ask your doctor. The statistics on the number of individuals with untreated high blood pressure are staggering! Not only is this the first place to start, but it is also one of the easiest places you can take action with simply diet, exercise, and healthy lifestyle changes. You can learn more about what blood pressure is, how it is determined, and why high blood pressure of even a slight elevation increases stroke risk 30% here : Understanding Blood Pressure Readings.
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/To learn more about the AHA and the Go Red for Women organization visit their website at: http://www.goredforwomen.org/

HSCG & IBN Membership Rebate Program

Handmade Soap Makers Guild

Handmade Soap Makers Guild

Handcrafted Soap & Cosmetics Guild & Indie Business Network Membership Rebate Program RESTARTS ON APRIL 1, 2013

Soapalooza Soap Arts Studio is very excited to announce the reinstatement of the Business Insurance Rebate Program. This is the same HSMG and IBN business insurance rebate program that I designed when I formerly ran Southern Soapers. Please read the press release below with details:

Soapalooza Soap Arts Studio will reimburse $20 of your new or renewing Handcrafted Soap & Cosmetics Guild membership

Indie Beauty Network

Indie Beauty Network

dues. Alternatively, we will reimburse $20 of your new or renewing Indie Business Network membership dues. Simply forward us a copy of your PDF insurance certificate to Kelly@Soapalooza.com

Who is eligible? This Rebate Program is for anyone initially joining or renewing membership with the Handcrafted Soap & Cosmetics Guild or the Indie Beauty Network. Only one rebate per person or business, either the HSMG or the IBN rebate, not both.

What is the Rebate? Soapalooza Soap Arts Studio will issue a Gift Certificate for $20 of the Handcrafted Soap & Cosmetics Guild membership dues OR a Gift Certificate for $20 of the Indie Business Network membership dues.

Why are we doing this? If you are selling soap, candles, or cosmetics and toiletries than you need Business & Product Liability Insurance. It only takes one customer to spin your world out of control. Please do not take chances with your assets, don’t sell without insurance. The Handcrafted Soap & Cosmetics Guild insurance policy is the same policy available through the Indie Business Network.

What does it cost to join the HSCG or the IBN? The Handcrafted Soap & Cosmetics Guild the Independent Business Network have their membership plans posted on their website:

HSMG: http://www.soapguild.org

IBN: http://www.indiebeautynetwork.com

There is a membership that will suit every soapmaker or cosmetic formulator.

Why should I join? Joining a professional trade association in your industry helps keep you aware of regulatory issues and concerns, provides education and business assistance, creates networking opportunities, and raises the level of professionalism as well as creates an esprit de corps among association members. Joining one or both of the preeminent professional trade associations in our industry provide you with tools to help your business thrive. Additionally, you will not likely find as comprehensive or affordable Business & Product Liability Insurance at the non-hobby level.

You can call us at 757-804-0416 for more details.

(This Rebate Program is sponsored solely by Soapalooza Soap Arts Studio, formerly Southern Soapers Fragrances. Please do not request your rebate from the Handcrafted Soap & Cosmetics Guild or the Independent Business Network. This Rebate Program is valid for new and renewing memberships starting April 1, 2013 and until further notice. Not retroactive for memberships already purchased prior to April 1, 2013. Rebate limited to one per person or business per year. Minimum purchase required.